Senior Product Marketing Manager (EDR/XDR)

Job description


This job is remote within the Eastern US.


We are looking for an experienced and skilled product marketer who will be a key member of the Product Marketing team. In this role, you will be responsible for creating compelling thought leadership themes, messages, and GTM programs that position the value of our endpoint security offerings. You will show how our products and solutions can help our prospects and customers with their cybersecurity challenges. You will be in charge of the messaging and positioning across key personas and product areas and will work closely with product management, our sales team, and field marketing to articulate and present a compelling product position.


Responsibilities

We’re looking for a Product Marketing Manager to lead and take charge of our endpoint security go-to-market strategy. This role provides the unique opportunity to partner closely with our product management, brand, and digital marketing teams to deliver winning strategies that drive market awareness, user acquisition, and a compelling product roadmap and story.

  • Translate the company’s business objectives, market opportunities, and product portfolio into a cohesive go-to-market plan;
  • Own holistic content strategy by developing product positioning, value propositions, and custom messaging that resonates with the buying audience and other stakeholders;
  • Develop solution messaging and overall content strategy including whitepapers, blog posts, and other deliverables for your product portfolio;
  • Own sales enablement for your products by creating compelling content, training, and tools;
  • In conjunction with product management, lead the product launch process and own release campaigns, communications, and materials;
  • Actively manage relationships with key stakeholders;
  • Collaborate closely with Product Management, Demand Generation, Sales, Channel, and broader Marketing team to execute our go-to-market strategy;
  • Perform market research and analysis using primary (customer, partner) and secondary (analyst, sales) sources; use this to inform product, positioning, pricing, and go-to-market strategies;
  • Build and maintain professional work relationships in largely distributed teams.

Requirements

  • Bachelor’s degree or higher in a relevant field, MBA a plus;
  • Minimum 4 years of experience in the cybersecurity market with a heavy emphasis on endpoint security;
  • Solid knowledge of XDR and EDR technologies;
  • Minimum 6 years of relevant work experience (product marketing, product management, solutions marketing, or similar);
  • Experience in marketing research, competitor analysis, go-to-market strategy
  • Demonstrable experience in inbound & content marketing, email marketing & CRM, copywriting, presenting, media relations, partner management, and sales enablement;
  • Strong adaptability, paired with a creative mindset;
  • Exceptional problem-solving skills, hands-on attitude, and dependability;
  • Self-motivated and teamwork-first approach;
  • Outstanding writing and communication skills in English.


Benefits

Working with EclecticIQ means an exceptionally challenging and dynamic industry that has a positive impact on the world. We offer a full-time position with a competitive salary. Besides our 20 PTO days, we have a fully remote work environment. Furthermore, medical benefits and Tax Deferred Savings Plans are also provided. All employees at EclecticIQ are part of our appealing Education Program with an annual budget and a corporate Coursera account. Our teams are humble, effective, transparent, and lifelong learners - while we love experiments and research, we are not afraid to make decisions. We are backed by international investors to build the future together!


About EclecticIQ

EclecticIQ is a global threat intelligence, hunting and response technology provider. Its clients are some of the most targeted organizations, globally. To build tomorrow’s defences today, they have to understand the threats against them – and align their efforts and investments to mitigate their risks. EclecticIQ helps governments, large enterprises and service providers manage threat intelligence, create situational awareness and adopt an intelligence-led cybersecurity approach. EclecticIQ extended its focus towards hunting and response with the acquisition of Polylogyx’s endpoint technology in 2020. Founded in 2014, EclecticIQ operates globally with offices across Europe, North America, and via value-add partners.

More info: www.eclecticiq.com


In case of any questions or queries, please reach out to our Talent Management Partner at brenda@eclecticiq.com.

The selection process may include security screening and/or background checks.